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The 2023 Parents as Consumers Report

Increase purchase intent with the Chief Household Officers using our latest insights.

parents surveyed



buyer behavior insights


industry-specific looks at purchase intent

The 2023 Parents as Consumers Report

The role of the Chief Household Officer has become much more demanding in recent years. Family buyers are looking for brand relationships that offer clarity and value at the right price. 

This report analyzes survey responses of more than 1k parents and gives brands a firsthand look into the characteristics of parents as consumers.